The Casual Reader: What the hell happened here?
The Earnest Reader: You mean the wall paper?
The Casual Reader: I mean the whole set-up! The tiny font; the un lugar de La Mancha picture.
The Earnest Reader: Well, some consultants came to the door yesterday…
The Casual Reader: You mean marketing consultants?
The Earnest Reader: [Defensively]Ehm, yeah.
The Casual Reader: And they told you you needed to rebrand and reposition while himself was up a mountan trying to be a monk?
The Earnest Reader: Uhm, yeah.
The Casual Reader: It’s really none of my business but, have your EVER heard of a marketing/ branding/positioning consultant, come to a place, look at it and say: “You know what? Your last consultant really got it right. You don’t need to change anything. I’d just be taking your money for nothing.”
The Earnest Reader: Eh, no I haven’t actually.
The Casual Reader: THAT’S BECAUSE IT NEVER HAPPENS! It’s like someone saying a “ballet of clusterfucks” – it simply doesn’t work that way!
The Earnest Reader: Ah, I see your point. So I should….
The Casual Reader: Nah, leave it alone. Who’s going to notice? Certainly not himself, all pissed out of his head on Spanish brandy way up a mountain. Maybe it’s good to change things once in a while. Just think- wouldn’t it be nice to see the Eurovision Song Contest without a single spandex biniki once in a while?
The Earnest Reader: I have no idea what you are talking about.
The Casual Reader: Enjoy the new wall paper.